Adhere to the development strategy of 'regional expansion, cooperation and alliance, operation first and innovation upgrade'
Since 2013, the Seazen Holdings has sticked to the "1+3” strategic layout with 'Shanghai as the hub, the Yangtze River Delta as the core, and expanding into the Pearl River Delta, Circum-Bohai Sea and Central West China regions' .
INTRODUCTION TO BUSINESS
Diversified housing leads to happy home and happy life
In order to meet the needs of different customer groups, Seazen Holdings established three major product series of “New Chinese Style, Metropolis, and Modern Minimalism” through the research and selection of residential culture, and integrated with multidimensional living cultures in modern and ancient times to realize the higher ideals of carrying forward the culture. The three major product series cover the “Happy Living” product line based on the needs of young or fashionable people, the “Dream Realizing” product line based on the demand for quality upgrading, and the “Exclusive Enjoy” product line based on the demand for enjoyment, forming nine major products in Seazen Holdings. Up till now, Seazen Holdings has provided more than 0.7 million families with truly superior residential properties, which are popular with the majority of owners.
Seazen Commerce with the strategic ambition driven by dual cores
With the continuous advancement of new urbanization, Seazen Holdings has increased the development of urban complex projects, opening up a strategic model driven by dual-core of residential and commercial real estate. “WUYUe” is the brand of urban complex project owned by Seazen Holdings. In 2012, the commercial brand of “WUYUe” was born. Starting from the most genuine emotional needs of Chinese families, it is committed to turning WUYUe into an experienced Chinese leading business brand with the concept of “having strong sentiments, unique and one of a kind, with a large-scale”. By Sep. 30, 2024, Seazen Holdings had 199 WUYUe plazas, in 166 large and middle-sized cities including Shanghai, Tianjin, Chongqing, Nanjing, Changsha, Changchun and Xi’an across the country. In the future, Seazen Holdings will continue to make Wuyue a leading brand of experiential commerce in China.
Commercial management
Seazen Holdings sets up a business management group in 2008. At present, it has formed a professional business operation and management team of thousands of people, which has the comprehensive commercial resources planning and management ability from the early stage of business planning and investment promotion to the later stage of operation management and marketing promotion. While operating its own commercial complex project, it also cooperated with quality commercial real estate projects to introduce an advanced Seazen commercial operation and management system to realize asset appreciation. WUYUe has established a strategic partnership with 10 thousands of domestic and foreign first-class brand merchants, with a strong commercial magnetic field to gather huge commercial and passenger flows. Driven by a mature commercial operation system, it will promote the linkage upgrading of commercial resources and maintain the best commercial experience for consumers. By Sep. 30, 2024,Seazen Holdings had 135 WUYUE plazas already started business or are in operation through entrusted management.
In 2023,it had the commercial operation income of 11.324 billion RMB.
