Adhering to the "Five-Pillar" Busniess Philosophy, Wuyue stands out with warmth.
Wuyue Commercial Managemet Group
To further enrich the connotation of happiness, Seazen Holdings set its sights on the commercial real estate sector as early as 2008. Building on years of in-depth experience in commercial operations, the Group upgraded its Commercial Management Department to Seazen Wuyue Commercial Management Group Co., Ltd. in 2024.
The "Corporate Personality of Wuyue Commercial Management Group" was officially unveiled at the 2024 Wuyue Exclusive Brand Forum, comprising three core pillars: an initial intent rooted in Seazen Holdings’ mission, vision, and values; confidence derived from Wuyue’s competitive advantages of leading scale and in-depth operational expertise; and an enduring commitment embodied in its "Five-Pillar" business philosophy—Quality Space, Shared Joy, Crafted Excellence, Green Intelligence, and Mutual Commitment.
Wuyue Plazas
205
Opened
174
Across the country
141
Large and medium-sized cities
Commercial blocks
144
Area opened
16.0814
million sq. m.
Source: 2025 Interim Report
Changzhou Wujin Wuyue Plaza
A pioneering work of Wuyue Commercial Management Group and the first gold-standard Wuyue Plaza
Nanjing Jianye Wuyue Plaza
A landmark of urban fashion with the most nostalgic Qinhuai Water Street
Taiyuan Wuyue Plaza
An emotional and aesthetic center and a new commercial landmark in Taiyuan
Guang'an Wuyue Courtyard Commercial Street
A fashionable shopping center for urban enjoyment and the first courtyard commercial street Wuyue
Quality Space
Wuyue Plaza centers its services on the five human senses—sight, touch, taste, hearing, and smell—delving deeper into people’s behavioral, emotional, and spiritual needs to create a new generation of high-quality, sensory-driven spaces.
Wuyue Commercial Management Group meticulously attends to details—including comfort, color, lighting, temperature, and cleanliness—ensuring Wuyue Plazas consistently uphold premium quality standards.
Shared Joy
Shared joy stems from genuine affection. Through a series of branded IP events—including "Surprises Every Week" and "I Love You, May"—as well as its "Joy Membership" program and "Star Diamond" initiative, Wuyue Plaza delivers delightful shopping experiences to consumers. It has forged a distinct competitive edge by providing emotional value rooted in wellness, companionship, and joy.
"I Love You, May" is a flagship IP event of Wuyue Plaza, having been held for nine editions. The 2025 event centered on the theme of health, during which Wuyue successfully set a new Guinness World Record for the largest group fitness dance performance. Wuyue sincerely endeavors to deliver tangible value to customers and explore new avenues for the development of offline commerce.
Crafted Excellence
Crafted excellence lies in meticulous attention to detail. Wuyue firmly believes that shopping malls represent an interdisciplinary integration of marketing, psychology, behavioral science, architectural design, aesthetics, and engineering. To excel in commercial operations, Wuyue adheres rigorously to professional standards and embodies the true spirit of craftsmanship. It scores the commercial content of each plaza based on brand positioning, conducts annual evaluations, formulates relevant guidelines for the development and upgrading of catering services, and introduces refined management models to optimize customer flow.
In terms of the positioning of Wuyue Plaza, Wuyue Commercial Management Group has developed a mature methodology covering customer insights, category planning, and brand portfolio.
Green Intelligence
Wuyue is firmly committed to green and smart initiatives, advocating for sustainable operations and promoting the concept of environmental stewardship. By developing systems such as the User Insight System and the New Cloud System, Wuyue leverages digital solutions to continuously enhance management efficiency and advance green operations.
Mutual Commitment
Wuyue has continuously deepened brand collaborations, forging strategic partnerships with over 100 key brands. In 2024, more than 1,300 stores achieved an annual turnover exceeding RMB 10 million. In the first half of 2024, Wuyue conducted senior-level engagements with over 50 national brands, establishing a bridge for top-tier communication.
Furthermore, leveraging its years of accumulated expertise in commercial operation and management, Wuyue has ensured the successful launch of entrusted projects and enhanced asset value. To date, Wuyue has secured over 50 entrusted projects in total.
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