Philanthropy

Colorful Light Project

In 2013, Seazen Holdings launched the large-scale public welfare brand "Colorful Light Project," aiming to build a philanthropic platform leveraging the company’s resources and calling on widespread public participation. Through our actions, we gather greater social forces to convey Seazen's philanthropic commitment and enhance people’s well-being.Seazen Holdings seeks to drive public welfare innovation across seven sectors—educational equity, children’s health, green communities, environmental protection, humanitarian assistance, cultural initiatives, and sports—via the "Colorful Light Project." Each sector represents a ray of the "colorful light," striving to illuminate as many corners of society as possible. Seazen's team is committed to assuming greater responsibility, advancing societal progress bit by bit with warm, sustained efforts.

While pursuing development and creating value, Seazen Holdings has always closely aligned corporate growth with social responsibility. We actively respond to national initiatives such as "lucid waters and lush mountains are invaluable assets" and "comprehensive rural revitalization." Starting from ecological civilization construction and agricultural public welfare support, we integrate our business operations to implement diverse public welfare activities, earnestly fulfilling the obligations of a corporate citizen. We contribute Seazen's strength to safeguarding ecological civilization and advancing common prosperity.

Grow a Million ‘Seazen’ Wishes

Seazen Holdings’ “New Green Action”—an environmental protection project under the Colorful Light Project—was launched in 2018 in partnership with the China Green Foundation’s Million Forest Program. It calls on participants to “Donate One Tree per Person” to help improve ecosystems in climate-vulnerable areas and curb global desertification.Concurrently, the first five-year plan “Grow a Million ‘Seazen’ Wishes” was introduced: a goal to plant approximately 100,000 saplings and green 1 million square meters of desert within five years. Since 2018, Seazen has mobilized its employees, property owners, and partners through initiatives including the “Zhentu” Program, “Hongtu” Program, and Seazen Sports Season. Together, this collective effort enabled the plan to be achieved ahead of schedule in 2021.Building on this success, Seazen now aims to expand reforestation to cover 5 million square meters of desert. This initiative not only upholds the company’s spirit and commitment to environmental philanthropy but also represents an upgraded phase of its public welfare practice.

Light Up 100 ‘Seazen’ Wish Lighthouses

“Glorious Library”--Empower Through Knowledge, Unveil the World’s Colorfulness

As a core project under the Educational Equity sector of the Colorful Light Project (launched in 2013), the Glorious Library aims to bridge the urban-rural knowledge gap: it provides rural children with a positive reading environment, fostering their interest in reading and knowledge acquisition.By June 2025, the Glorious Library had expanded to 18 provinces, covering 74 rural primary schools. It has donated over 215,000 books, benefiting tens of thousands of students—translating the Colorful Light Project’s educational equity mission into tangible, scalable impact.

Practicing 'Happiness Philanthropy' – Empowering Rural Revitalization

Since the successful launch of its first session in 2017, Seazen Holdings’ “Happiness Charity Market” has now completed seven editions. Through various charity sales initiatives, it raises funds to bring fulfilling life experiences to more people via philanthropic efforts.In 2021, as China fully implemented the rural revitalization strategy, Seazen Holdings’ Party Committee—taking the establishment of the “Happiness Party Building” brand as a key driver—proactively responded to the national rural revitalization call. Aligning with the strategy, the company fulfills its corporate social responsibility and continues to uphold the philanthropic philosophy of the “Happiness Charity Market”. By leveraging online platforms and other public welfare agricultural assistance formats, it engages more property owners, employees, and the general public in philanthropic endeavors.