Seazen Quality Development Business
Craftsmanship Rooted in Product-Oriented Philosophy.
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Seazen Holdings has consistently taken high-quality development as its core focus. Leveraging over 30 years of real estate development expertise, the Group delivers innovative and diversified products that bring happiness and an enhanced quality of life to people, while contributing to the elevation of urban living standards.
In recent years, as the real estate industry has gradually returned to its essence, product design competition has become the core of market rivalry. Against this backdrop, Seazen Holdings not only upholds its commitment to guaranteed delivery and credibility, but also strives to advance the iteration and upgrading of its products.
In 2023, Seazen Holdings established the value proposition of "Quality Space, Shared Joy". Guided by this philosophy, the Group launched a new generation of premium product series, focusing on architectural quality, multi-dimensional landscapes, and joyful living experiences. It is committed to delivering a distinctive Seazen-branded lifestyle for homeowners.
Leveraging precision-driven commercial management, Seazen Holdings creates high-value commercial spaces for cities—spaces that serve as key carriers of urban life and culture.
Seazen’s distinctive MALL+X spatial design focuses on building community-tailored consumption scenarios and composite formats. This design prioritizes organic growth and spatial function optimization of shopping centers, elevating consumer engagement and interaction. By deeply aligning with consumers’ spiritual needs, it fosters stronger emotional connections and brand loyalty.
Looking back, Seazen Holdings has achieved a milestone breakthrough—growing its commercial real estate project count from 0 to 200. As it ascended to the industry’s top tier, the Group also completed multiple product iterations, spurring the launch of Seazen courtyard streets.
To date, 144 block projects are in operation, with its commercial blocks covering a total area of nearly 3.66 million square meters. A total of 71 street signs have received government approval, including 21 at the provincial level, 32 at the municipal level, and 23 at the district level.Amidst market volatility and the transition between new and existing consumer groups, Seazen leveraged its core strengths to deliver strong operational performance, achieving an occupancy rate of nearly 90%.
In active response to the national "Dual Carbon" strategy, Seazen Holdings systematically promotes green management and green construction, achieving 100% green building certification coverage for new projects and projects under construction. To date, the cumulative area with green building operation certification has reached 5.947 million sq. m.
Since 2018, Seazen Holdings has proactively driven the innovation and upgrade of its production and construction system, for which it has built a smart construction system centered on resource digitization, product parametrization, construction industrialization, process prefabrication and site intelligence, continuously improving engineering quality and construction efficiency.
Seazen Holdings diligently fulfills its "guaranteeing delivery" commitment. To date, Seazen Holdings has delivered over 950,000 units of property. Each delivery helps customers realize their aspiration for a secure home, demonstrating our corporate responsibility and credibility.
We demonstrate robustness and innovation in multi-format sales capability. Furthermore, the Company has introduced a "Five-Dimensional Sales Capability Evaluation System", setting assessment standards around five dimensions, namely performance, capability, activity, potential and character, to ensure our all-round sales capability and maintain a leading position in the industry.
Facing the challenges of the new era, Seazen Holdings not only maintains its advantages in traditional sales channels but also actively explores and creates innovative online customer acquisition channels. Since establishing its presence on Douyin in July 2022, Seazen Holdings rapidly built a matrix of over 1,000 Douyin accounts, ranking TOP1 among developers in terms of matrix scale. On average, it acquires over 10,000 customer leads per month and completes over 100 transactions per month, standing firm on a leading position in the industry in terms of customer acquisition capability on Douyin.
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